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Reviews 2Book: In Search of the Obvious (Jack Trout, Hardcover)
The Bible for today's marketers I love all of Jack Trout's books but In Search of the Obvious is the best. Many of the fortune 100 marketers are ego driven or more concerned about winning creative awards, instead of being customer driven... read full review Excellent,! Great value for the money on ebay 1 out of 1 people found this review helpful
Great features include, the remote to scale up and down the radio bands while driving. Large LCD screen to review artist, song and station. read full review |
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